Product Launch during lockdown: an infused gin range

A positioning that reflected the CV-19 environment of its launch.

A positioning that reflects the CV-19 environment of its launch.

This gin range and its launch campaign was created during the lockdown, and the brand successfully launched.

There will be more variants that will follow, infused with flavours from the far flung corners of the world.

Social media ad: With travel onerous and restricted during the pandemic.

Social media ad.

Social media ad

Website home page from www.cba-gin.com

Brand description

Brand description

Web page: Brand team

Packaging

Description

May 2021: Crafting the words for the website selling a new range of infused gins.

Role

Concepts & Content Writer

For

CBA Gin

Date

May 2021